Austrian Airlines - The Most Friendly Airline

This ad promotes the new destinations from the summer schedule of “Austrian Airlines “. The advertiser of this ad is “Austrian Airlines”, an Austrian Airline company with the slogan: The Most Friendly Airline. The ad is taken from the newspaper “Kronenzeitung”. It is in black and white and comprises a full page. The main part of the page is a photograph in the middle of the page, showing a flower which leaves flying away saying :”You´ll just love our flight to the East via Vienna.” On the top you can see clouds and a plane, building a smile.

With this special offer you can fly to 3 new like Anapa, Kharkiv and Tbilisi. In my opinion it is not a special feature because there are other big airlines which can offer the same as well.

The proposal is for everyone who can afford it. To my mind it is an informative ad for people who want to fly to the East of Europe.
The advertiser wants to give his customers as many as opportunities so that they are happy to fly with Austrian airlines. In my opinion the ad arouses the interest for the offer but I can´t imagine flying to Anapa, Kharkic and Tbilisi because I am not interested in those areas.

Summarizing I can say that the ad is well done but it doesn´t belong to me because I like to waste my time with my friends instead of flying to new destinations of Austrian Airlines.